Book review - online book reviews : Failure Is Not an Option(TM) - Six Principles That Guide Student Achievement in High-Performing Scho 21 June, 2007. Failure Is Not an Option(TM) - Six Principles That Guide Student Achievement in High-Performing Scho review. Corwin Press Failure Is Not an Option(TM) - Six Principles That Guide Student Achievement in High-Performing Scho. Failure Is Not an Option(TM) - Six Principles That Guide Student Achievement in High-Performing Scho Nonfiction. Failure Is Not an Option(TM) - Six Principles That Guide Student Achievement in High-Performing Scho Books.