Business Archives

Marketing for Solos: THE Ultimate How-To Guide For Marketing Your One Person Small Business Successfully

If you’re like most solo small business owners…chances are you’re fantastic at what you do. Your clients love the services you provide. But, when it comes to the marketing of those services, you could probably use a little help in that department. Let’s face it, most information available about marketing doesn’t easily apply to the solos, who are so busy “doing it themselves” consistent and successful marketing can be a huge challenge. If that sounds familiar, you’ve found the solution! Whether you’ve been in business three days, three years or three decades, Marketing For Solos is the know-how you need to confidently and successfully take control of the marketing for your one person small business!



Inside, you’ll learn how to:
Stand out from your competition in an overcrowded marketplace. Avoid the “feast-and-famine cycle” by attracting clients consistently. Make marketing manageable and doable even with your busy schedule. Attract the most lucrative clients that wil

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The Kimball Group Reader: Relentlessly Practical Tools for Data Warehousing and Business Intelligence

An unparalleled collection of recommended guidelines for data warehousing and business intelligence pioneered by Ralph Kimball and his team of colleagues from the Kimball Group.Recognized and respected throughout the world as the most influential leaders in the data warehousing industry, Ralph Kimball and the Kimball Group have written articles covering more than 250 topics that define the field of data warehousing. For the first time, the Kimball Group’s incomparable advice, design tips, and best practices have been gathered in this remarkable collection of articles, which spans a decade of data warehousing innovation.Each group of articles is introduced with original commentaries that explain their role in the overall lifecycle methodology developed by the Kimball Group. These practical, hands-on articles are fully updated to reflect current practices and terminology and cover the complete lifecycle—including project planning, requirements gathering, dimensional modeling, ETL, and

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Data Mining for Business Intelligence: Concepts, Techniques, and Applications in Microsoft Office Excel with XLMiner

Data Mining for Business Intelligence, Second Edition uses real data and actual cases to illustrate the applicability of data mining (DM) intelligence in the development of successful business models. Featuring complimentary access to XLMiner, the Microsoft Office Excel add-in, this book allows readers to follow along and implement algorithms at their own speed, with a minimal learning curve. In addition, students and practitioners of DM techniques are presented with hands-on, business-oriented applications. An abundant amount of exercises and examples, now doubled in number in the second edition, are provided to motivate learning and understanding. This book helps readers understand the beneficial relationship that can be established between DM and smart business practices, and is an excellent learning tool for creating valuable strategies and making wiser business decisions. New topics include detailed coverage of visualization (enhanced by Spotfire subroutines) and time series forec

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The Diamond Cutter: The Buddha on Managing Your Business and Your Life

The now classic work on Buddhism and business from the foremost American teacher of Tibetan Buddhism— reissued in a tenth anniversary edition with compelling case studies that showcase its principles in action around the globe.

With a unique combination of ancient and contemporary wisdom from Tibetan Buddhism, THE DIAMOND CUTTER presents readers with empowering strategies for success in their personal and professional lives. The book is presented in three layers. The first is a translation of The Diamond Sutra, an ancient text of conversations between the Buddha and his close disciple, Subhuti. The second contains quotes from some of the best commentaries in the Tibetan Buddhist tradition. And the third layer, the main text, is the practical application of Buddhist philosophies to the world of business, based upon Geshe Michael Roach’s seventeen-years of experience as an employee of the Andin International Diamond Corporation, a company that grew during his tenure from four em

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Statistics for Business and Economics (7th Edition)

A classic text for accuracy and statistical precision. Statistics for Business and Economics enables readers to conduct serious analysis of applied problems rather than running simple “canned” applications. This text is also at a mathematically higher level than most business statistics texts  Provides readers with the knowledge they need to become stronger analysts for managerial positions.

List Price: $ 216.00

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Four Seasons: The Story of a Business Philosophy

The founder of Four Seasons Hotels shares the philosophy and values that have made his legendary brand

How did a child of immigrants, starting with no background in the hotel business, create the world’s most admired and successful hotel chain? And how has Four Seasons grown dramatically, over nearly a half century, without losing its focus on exceptional quality and unparalleled service?

Isadore Sharp answers these questions in his engaging memoir, which doubles as a powerful guide for leaders in any field. He recalls the surprising history of his company, starting with its roots in his father’s small construction business, which Sharp joined after getting a degree in architecture. Shifting into hotels wasn’t easy, and he learned by trial and error.

His breakthrough was a vision for a new kind of hotel, featuring superior design, top-quality amenities, and, above all, a deep commitment to service. Sharp realized that customers would gladly pay extra for a “home

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Speak Business English Like an American: Learn the Idioms & Expressions You Need to Succeed On The Job! (Book & Audio CD)

Speak Business English Like an American is the new book & audio CD set designed to help you succeed on the job – whatever you’re doing, wherever you’re working. The set is great for self-study, with dozens of helpful exercises to reinforce the material. American English speakers use many phrases and expressions on the job. If you don’t know these expressions, you’re left out of the conversation. You’re out of it. This book & CD will help you speak business English like an American — quickly and confidently. Once you have the knack, no one can take it away from you. With this book and CD, your career will benefit for years to come. You’ll learn the idioms & expressions that you hear at work. What do your colleagues and coworkers, your customers or clients really mean? How can you use these expressions too? Language is always changing and business English changes especially fast. That’s why we’ve explained the most up-to-date expressions — today’s business En

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The Heart of Change: Real-Life Stories of How People Change Their Organizations

  • ISBN13: 9781578512546
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

For individuals in every walk of life and in every stage of change, this compact, no-nonsense book captures both the heart–and the “how”–of successful change. Organizations are forced to change faster and more radically than ever. How are companies faring in meeting these challenges–and what can we learn from their experiences? In this powerful follow-up book–organized around Leading Change’s revolutionary eight-step change process–Kotter and co-author Dan Cohen reveal the results of their research in over 100 organizations in the midst of large-scale change. What they found may surprise you. Although most organizations believe change happens by making people think differently–Kotter and Cohen say the key lies more in making them feel differently. They introduce a new dynamic–”see-feel-change”–that sparks and fuels action by showing people potent reasons for change that charge their emotions. Through true stories from real people, the authors present a play-by-play of challenge

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Essentials of Business Law and the Legal Environment

ESSENTIALS OF BUSINESS AND THE LEGAL ENVIRONMENT, 10th is an ideal choice for the one- or two-term business law course that is often required for business and accounting majors within today’s business departments. This authoritative, yet reader-friendly text answers the needs for instructors who use summarized rather than edited case and who prefer a “black letter law” flavor rather than a “business applied” approach.

List Price: $ 265.95

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The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life

  • ISBN13: 9781416562009
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

A key team member behind The Secret and his business partner offer the specific tools and mental strategies to help readers leap ahead in any career or business venture and achieve major financial success. In this visionary work, New York Times bestselling author John Assaraf and business guru Murray Smith reinvent the business book for the twenty-first century. Two of the most successful entrepreneurs in the world, they combine forces to bring their special insights and techniques together in a revolutionary guide for success in the modern business environment. Assaraf and Smith know how to minimize risk and maximize success, and The Answer provides a framework for sharing their wisdom, experience, and skills with the millions of people who want to accomplish their own dreams in life. Using cutting-edge research into brain science and quantum physics, they show how readers can actually rewire their brains for success and create the kind of extraordinary lives they want. By teach

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The Mormon Way of Doing Business: How Eight Western Boys Reached the Top of Corporate America

The Founder of JetBlue. The former CEO of Dell Computers. The CEO of Deloitte & Touche. The former Dean of the Harvard Business School. They all have one thing in common. They are devout Mormons who spend their Sundays exclusively with their families, never work long hours, and always put their spouses and children first. How do they do it?

Critically acclaimed author and investigative journalist Jeff Benedict (a Mormon himself) examines these highly successful business execs and discovers how their beliefs have influenced them, and enabled them to achieve incredible success.With original interviews and unparalleled access, Benedict shares what truly drives these individuals, and the invaluable life lessons from which anyone can benefit.

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One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

  • ISBN13: 9780071756150
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Turn your one simple idea into millions—without lifting a finger! “Mr. Key’s brilliance, wisdom, and insight will make you rich. Buy this book!”
—Mark Victor Hansen, bestselling author and co-creator of the Chicken Soup for the Soul® series “Stephen Key has written a book overflowing with the all-important information that inventors need: a step-by-step guide through everything that goes into a successful product introduction.”
—Gary Dahl, Pet Rock® inventor “A terrific guide for anyone who wants to be a successful entrepreneur.”
—John Osher, innovation guru who created SpinBrush®, Stretch Armstrong®, Spin Pop®, and Quattro® Titanium Trimmer Razor “Tired of working for corporate America? Tired of living paycheck to paycheck? One Simple Idea can teach you how to add a few zeros to your income. Buy this book and live your dreams now!”
—Kevin Harrington, infomercial king and featured investor on

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